Press Release

17 Nov, 2013

Mahindra launches its innovative customer care initiative, Mahindra QWIK

  • • Developed by Mahindra for an enhanced customer experience and convenience
  • • A paradigm shift in the way vehicles will get serviced
  • • Service Options include ‘service while you wait’


November 7, 2013, Chennai: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer today announced the launch of Mahindra QWIK, a unique service initiative, for the owners of Mahindra’s personal range of vehicles that would enable them to reduce waiting time at service centers. The first such facility was inaugurated in Chennai yesterday.Developed to enhance customer experience, Mahindra QWIK will be a facility consisting of a compact workshop of 1 or 2 bays. These outlets would be manned by a team of expert technicians and service advisors specially trained on productivity enhancement techniques to deliver quality service in the shortest possible time. In an endeavour to offer quick, efficient and effective service solutions, the company has pre selected the nature of "wait while we service" jobs that these service outlets will handle. Customers have access to a Wi-Fi enabled air conditioned lounge while watching their vehicles being serviced. Delivery is assured in 90 minutes or less depending on the nature of work. To ensure precision, specially designed timer clocks have been installed in each bay and the reverse countdown clock starts immediately once the vehicle is taken to the respective bay for servicing.

Speaking on the initiative, Sanjoy Gupta, Vice President – Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said “The launch of Mahindra the QWIK facility is in line with our promise to launch various customer centric initiatives, such as the previously launched ‘With You Hamesha’ mobile APP, You Tube DIY channel, XUV500 and Quanto mobile APP amongst others. Mahindra has always endeavoured to be at the forefront of customer engagement and with Mahindra QWIK we aim to create a whole new benchmark in customer experience.”

Mr. Gupta further added, “Developed for utmost convenience, QWIK service outlets are strategically located in the city offering quick service solutions and essential periodic maintenance services to our customers who may otherwise have to queue-up at the workshop and who often end up spending the day at the service center. Mahindra QWIK will also encourage customers to take prior appointment using the With You Hamesha mobile APP which will enable them to activate options like pre-opening of repair orders, work scheduling, parts prepulling, etc. This will further enhance the vehicle service experience for our customers when they visit these specialized compact service outlets. We are very confident that our customers will truly benefit from this unique service proposition and it will be a significant step towards providing them with a delightful experience”.

More launches of these service outlets are scheduled in prominent cities during the course of the financial year.

About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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For further enquiries
Roma Balwani
Chief Group Communications Officer Mahindra & Mahindra Ltd.
Phone: +91 22 2490 1441
Email: balwani.roma@mahindra.com