Press Release 8 Jan, 2016 Mahindra to celebrate National Road Safety Week 2016 from 10th to 16th January 2016 Mahindra & Mahindra will celebrate the ‘National Road Safety Week’ across the country from 10th January 2016 to 16th January 2016. The event organised in association with SIAM-SAFE and Ministry of Road Transport and Highways (MoRTH), the theme for National Road Safety Week 2016 is – Road Safety: Time for Action. With increasing incidents of road rage, accidents, unsafe driving practices, it is imperative to educate people on road safety. In fact, Road Safety is expected to improve dramatically when every component of the road system, including the vehicle, road infrastructure, traffic engineering, driver training and road etiquette, enforcement, education and awareness, as well as the laws that govern the road system, have safety as an inherent virtue. Under the aegis of the National Road Safety Week, Mahindra & Mahindra has undertaken various activities through its vast network of dealership workshops pan India such as, road safety awareness for dealer staff, drivers’ education program, creating awareness amongst school children through video presentation on “Safety Technology in Automobiles” and organizing drawing competition for children at schools and dealership workshops. In addition M&M is also creating awareness drives through rallies by school children and tie ups with local traffic police and local RTO. The Road Safety campaign will see participation from over 400 Mahindra dealer workshops from across the country who will be engaged at various levels to make it a success.